Accessibility (WCAG)

Web Content Accessibility Guidelines (WCAG) are technical standards that ensure websites and apps work for all users, including those with disabilities. WCAG 2.1 covers vision, hearing, mobility and cognitive needs through specific criteria — from colour contrast ratios and keyboard navigation to screen reader compatibility and text alternatives for images. These aren't optional extras; they're fundamental to good web design.

For businesses, accessibility matters on three fronts. First, it's a legal requirement in many jurisdictions — failure to meet accessibility standards can result in costly discrimination claims. Second, accessible sites reach more customers: around 1 in 4 adults in the UK have some form of disability, and many more use accessibility features occasionally. Third, the same practices that help disabled users — clear structure, fast load times, plain language — improve SEO performance and user experience for everyone.

WCAG 2.1 uses three conformance levels: A (minimum), AA (standard), and AAA (enhanced). Most organisations aim for AA, which balances thoroughness with practical implementation. This means sufficient colour contrast, functional keyboard access, logical heading structure, descriptive link text, captions on video, and many other specific requirements.

At Dino Media, we build all websites and apps to WCAG 2.1 AA as standard, not as an afterthought. We conduct accessibility audits, implement proper semantic HTML, test with screen readers and keyboard navigation, and ensure hosting infrastructure supports fast, reliable delivery. Accessibility is embedded in our design and development process from day one.