Google Analytics (GA)

Google Analytics 4 (GA4) is Google's latest analytics platform, designed to track how users interact with your website and mobile app. It replaces the older Universal Analytics and provides a more comprehensive view of customer journeys across devices and touchpoints.

For most businesses, understanding visitor behaviour is critical. GA4 tells you which pages drive engagement, where visitors drop off, which marketing campaigns convert, and how users navigate your site. Without this data, you're making decisions based on guesswork rather than facts. GA4 uses event-based tracking — meaning you can measure specific actions like form submissions, video plays, or product views — rather than just counting page visits.

GA4 works by placing a tracking code on your website or app that collects anonymised user data. It automatically tracks basic metrics like traffic sources, page views and session duration. But the real power comes from custom events and conversion goals you set up to match your business objectives. You can create audience segments to understand different visitor types, build funnel reports to spot where users abandon the process, and export data to other tools for deeper analysis.

At Dino Media, we implement GA4 properly from the start rather than leaving you with default settings. We configure custom event tracking aligned to your business goals, set up conversion tracking for key actions, create funnel reports to show where visitors drop off, and build audience segments so you can understand different customer types. We also ensure your implementation respects GDPR and privacy regulations, and we provide training so your team can access and interpret the data independently.