Next.js

Next.js is a React framework that simplifies building fast, modern web applications. It extends React's capabilities by adding server-side rendering, static generation, API routes and automatic code splitting—features that would otherwise require significant configuration and custom development.

For businesses, Next.js matters because it directly impacts how your website performs and how quickly it reaches customers. Sites built with Next.js load faster, rank better in search results and provide smoother user experiences. The framework handles much of the technical complexity, allowing teams to focus on features and user needs rather than infrastructure details.

Next.js works by pre-rendering pages on the server before sending them to users' browsers. This approach is fundamentally different from traditional React, which renders everything in the browser. You can generate pages at build time for static content, or render them on demand for dynamic data. The framework also includes built-in optimisation for images, fonts and scripts, plus an integrated API layer so you can build backend functionality without separate servers.

Next.js runs on Node.js and deploys easily to platforms like Vercel (created by the same team) or standard hosting providers. It supports TypeScript for type safety, has excellent developer tools and a large ecosystem. For teams building anything from marketing sites to complex web applications, Next.js reduces time to market and maintenance overhead.