PPage Authority

Page Authority (PA) is a metric created by Moz that predicts the likelihood of a specific webpage ranking well in search engine results. Unlike Domain Authority, which measures an entire website's strength, PA focuses on individual pages. It uses a machine learning algorithm that analyses dozens of ranking factors, including the quantity and quality of backlinks pointing to that page, on-page SEO elements, content relevance, and user engagement signals.

For business owners and marketing teams, Page Authority matters because it directly influences your visibility in organic search. When you're competing for keywords, pages with higher PA scores have a better chance of ranking on the first page of Google. This is especially important for high-value pages like product pages, service pages, or cornerstone content. Understanding PA helps you prioritise which pages to optimise and where to focus your link-building efforts for maximum return on investment.

The PA score ranges from 1 to 100, with higher scores indicating greater ranking potential. However, it's not an absolute ranking guarantee—it's a relative prediction tool. A page with PA 45 might outrank a page with PA 50 if other factors like freshness, user intent match, or technical SEO are stronger. PA also changes over time as your page accumulates more quality backlinks, gains engagement, or loses link authority.

Page Authority works alongside Domain Authority to give you a complete picture of your site's strength. Whilst DA tells you how competitive your entire domain is, PA reveals which of your individual pages are the strongest assets. This distinction is crucial when building your SEO strategy. You might have a strong domain but weak individual pages, or vice versa.

When building or improving websites, we monitor PA as part of your SEO performance. By creating high-quality content that attracts backlinks and optimising technical SEO, we help increase page authority and improve your organic ranking potential. This feeds directly into more qualified traffic and better conversion rates over time.