Digging things up…
Digging things up…
Search visibility is built on dozens of interconnected factors. Here is exactly what we assess when we run your free website health check.
Search engine optimisation is not one thing — it is hundreds of signals working together. A strong domain with poor on-page structure will underperform. Great content with toxic backlinks will struggle. Our SEO analysis looks at every layer so you understand not just where you rank, but why, and exactly what to fix first.
of online experiences begin with a search engine
of all search clicks go to results on page one
of traffic reaches results on page two or beyond
SEO Analysis
01
We assess your domain authority score, trust flow, citation flow, and the age and history of your domain. These signals tell Google how credible and established your site is — and they take time to build, so understanding your starting point is essential.
02
Title tags, meta descriptions, H1 and heading hierarchy, keyword placement, image alt text, and internal linking. These fundamentals tell search engines what each page is about. Getting them wrong means even great content will underperform.
03
Which terms your site currently ranks for, where you appear in SERPs, and whether those keywords match the actual intent of your target audience. Many sites rank for terms that bring traffic but never convert.
04
The quality, quantity, and diversity of sites linking to you matters as much as the links themselves. We flag toxic or spammy links that may be actively suppressing your rankings, and identify where legitimate authority-building opportunities exist.
05
How do the sites ranking above you compare to yours? We identify content gaps, authority gaps, and technical advantages your competitors have — giving you a clear, prioritised path to gaining ground.
06
For businesses serving a geographic area: Google Business Profile health, local citation consistency across directories, NAP accuracy, and map pack visibility. Local SEO is often the fastest win available to service-based businesses.
Why SEO analysis matters
Organic traffic is compounding. Unlike paid advertising, improved rankings continue to deliver visitors long after the work is done — often for years.
Intent is everything. People searching for what you offer are already warm leads. SEO puts you in front of them at the exact moment they are looking.
Your competitors are investing in it. The sites above you on Google did not get there by accident. Understanding the gap tells you what it will take to close it.
Fixes have cascading benefits. Improving your title tags, fixing crawl errors, and cleaning up your backlink profile often produces ranking improvements across dozens of pages simultaneously.
“The best time to fix your SEO was a year ago. The second best time is today — before another month of lost visibility passes.”
Dino Media — 29 years of search experience
Also in this audit
Free Website Health Check
Our free health check covers seo analysis alongside four other critical areas — delivered to your inbox as a full PDF report.