Digging things up…
Digging things up…
A website that works technically but frustrates real users — or excludes them entirely — is failing its purpose. We assess every layer of usability and WCAG compliance.
One in five people in the UK has a disability that affects how they use the web. Accessibility is a legal obligation, an ethical responsibility, and — because accessible sites are inherently better structured — a genuine SEO advantage. Our usability audit looks at how real users experience your site, what stops them converting, and where WCAG compliance is falling short.
people in the UK has a disability affecting how they use the web
of online businesses fail basic accessibility checks
in UK e-commerce sales lost annually due to poor accessibility
Usability & Accessibility
01
Is it obvious where to go? We review menu structure, the logic of page hierarchy, breadcrumb trails, and whether users can find key information without frustration. Navigation problems are the leading cause of visitors leaving sites that actually have what they are looking for.
02
Does your layout adapt correctly across all screen sizes? We check viewport configuration, tap target sizing (buttons and links need to be large enough to tap without error), font readability at small sizes, and whether any content overflows or disappears on mobile.
03
Colour contrast ratios (4.5:1 minimum for body text), keyboard navigability, screen reader compatibility, focus state visibility, ARIA attributes, and skip navigation links. WCAG compliance is a legal requirement under the Equality Act 2010 for many UK businesses.
04
Are your calls to action clear, well-placed, and compelling? We evaluate contact forms, booking flows, checkout journeys, and whether visitors are guided naturally toward the actions you want them to take — or whether they are getting lost and leaving.
05
Font sizes, line lengths, line height, white space, contrast, and reading level. Content that is physically difficult to read loses readers immediately. We assess both typographic choices and the structural clarity of your content.
06
What happens when things go wrong? We test 404 error pages (do they help users recover?), form validation feedback (is it clear what went wrong and how to fix it?), and error states across key user journeys.
Why usability and accessibility matter
Accessibility is a legal requirement. Under the Equality Act 2010 and the Public Sector Bodies Accessibility Regulations 2018, many UK organisations have a legal obligation to provide accessible digital content. Failure carries real legal risk.
Inaccessible sites lose revenue. The "Purple Pound" — spending power of disabled people in the UK — is estimated at £274 billion annually. If your site excludes them, you are not reaching that market.
Google rewards accessible, well-structured sites. Many WCAG best practices — clear headings, descriptive alt text, logical page structure — directly correlate with better search rankings.
Usability issues are invisible until you look. Most site owners have never watched a real user try to use their website. Our audit surfaces the friction points that are quietly driving people away every day.
“Building for accessibility is building for everyone — people in bright sunlight, people in a hurry, people using a screen reader, people on a slow connection. It is just good design.”
Dino Media — inclusive web design since 1996
Also in this audit
Free Website Health Check
Our free health check covers usability & accessibility alongside four other critical areas — delivered to your inbox as a full PDF report.