Digging things up…
Digging things up…
Technical issues are often invisible to site owners but immediately apparent to search engines. We go under the bonnet to find everything that might be holding your site back.
You can have the best content and the strongest backlinks in your industry, and still rank poorly — because search engines cannot properly access, understand, or index your site. Technical SEO issues are silent killers of search performance. Our technical audit systematically checks every layer of your site's infrastructure to find the problems you did not know you had.
of websites have crawl issues that directly affect their search visibility
more likely to appear in rich search results with correct schema markup
redirects in a chain before Google starts losing patience and link equity
Technical Audit
01
We verify your SSL certificate is valid, correctly installed, and not expiring soon. We also check for mixed content warnings (HTTP resources loaded on an HTTPS page), HSTS headers, and whether all traffic is redirected correctly from HTTP to HTTPS. An insecure site is flagged by every major browser and actively penalised by Google.
02
Can search engines access and index your pages? We review your robots.txt file for accidental blocking, XML sitemap structure and submission, noindex tags applied to pages that should be visible, crawl errors reported in Google Search Console, and whether your crawl budget is being wasted on unimportant pages.
03
Internal 404 errors waste your crawl budget, create a poor user experience, and signal neglect to search engines. External links that have rotted damage trust. We identify every broken link and resource on your site — including images, scripts, and stylesheets — and provide a clear list to fix.
04
Structured data tells search engines exactly what your content represents: Organisation, LocalBusiness, Product, FAQ, Article, Breadcrumb, Review. Correct schema implementation can unlock rich results in search — star ratings, FAQs, and knowledge panels — that dramatically increase click-through rates.
05
Duplicate content confuses search engines and splits the ranking power of your pages. We verify that canonical tags are correctly implemented across the site, that self-referencing canonicals are in place, and that parameter URLs, print pages, and mobile variants are not diluting your authority.
Why technical health is the foundation
Content cannot rank if it cannot be crawled. Search engines must first access your pages, then understand them, then index them. Technical issues can block any of these steps — invisibly, until you look.
Site speed and technical health overlap. Redirect chains slow pages down. Missing caching headers waste server resources. Image delivery errors create dead pixels. Technical and performance problems compound each other.
Schema markup is a growing ranking advantage. Rich results (FAQ dropdowns, star ratings, How-To steps) are generated from structured data. Sites without schema are increasingly invisible in modern search result layouts.
Technical debt grows without regular audits. Every CMS update, every new plugin, every redesign introduces the potential for new crawl issues. Annual technical audits are a minimum — not a one-off.
“A technically sound website is the foundation everything else is built on. Without it, every other investment in content, design, and marketing is working harder than it needs to.”
Dino Media — technical SEO specialists since 1996
Also in this audit
Free Website Health Check
Our free health check covers technical audit alongside four other critical areas — delivered to your inbox as a full PDF report.
06
URL structure, redirect chains, page depth (how many clicks from the homepage to reach any given page), internal linking patterns, and breadcrumb consistency. Well-architected sites are easier for search engines to crawl efficiently and easier for users to navigate intuitively.